Just three regional daily papers have recorded increased in circulation in the latest set of ABC figures for the industry.
Dundee-based daily the Evening Telegraph saw a rise in sales of 3.4pc year-on-year in the figures for July to December 2010, which have been published today, taking it to 23,331.
This comes after the DC Thomson title was the only one to record an increase when the last set of figures were published, seeing its sales rise 0.4pc for the first half of 2010.
But the majority of regional dailies saw falls in circulation during the period, with some seeing double digit decreases.
These included a fall of 14.8pc at the Doncaster Star, the lowest of any regional daily, meaning its average sales fell to just 2,485.
Titles which saw significant circulation falls included the Liverpool Daily Post and Cambridge News, both with decreases of 13.2pc compared to the same period last year.
But the Daily Post has slowed its circulation decline, which fell 28pc in the first half of the year – the biggest decrease of all the regional dailies when the last figures were published.
And other newspapers which had sales falls of more than 10pc were the Yorkshire Evening Post at 12.7pc, Carlisle’s News and Star west edition at 12.6pc, the Lancashire Evening Post at 11.9pc, the Nottingham Post at 11.6pc and the Western Daily Press at 10.9pc.
Regional dailies which fared better than most in the second half of 2010 included the Liverpool Echo, whose sales fell just 1.5pc, the Burton Mail down 2.1pc and the Scarborough Evening News, which was down 2.3pc.
And the Wolverhampton-based Express & Star, the UK’s biggest-selling regional daily, only saw its sales fall by 2.8pc, taking its average circulation to 116,992.
Archant chief executive Adrian Jeakings said: “Last year I issued a challenge to our senior managers to halt the decline in newspaper circulation and indeed get them growing again.
“This is against steady falls in circulation for much of the industry in the last few years.
“I am delighted to say that two of our daily papers grew their circulation in the second half of 2010. Also, more than half of our weekly titles were showing year-on-year growth. These results are extraordinary – a remarkable performance.”
The figures for Northern Ireland were published last week and showed the Belfast Telegraph had a circulation fall of 11.7pc.