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Journalism graduate turns model to star in TV ad

A sports journalism graduate will appear on TV and cinema screens across the country after being picked as the star of a new advert.

Domenico Clores left Staffordshire University in 2008 with a 2:1 in sports journalism but has now been picked to play the irresistible male lead in the latest Lynx deodorant advert, due to be unveiled this week.

In the advert, glamorous angels, played by some of the world’s leading models, crash to earth after being lured by Domenico’s seductive scent.

It is not the first time the Italian-born graduate has appeared on screen, after he was cast to appear with Thierry Henry and Claudia Schiffer in a Pepsi ad in 2006 while in his first year at university.

  • Domenico will appear on TV and cinema screens this week in the new advert.
  • Domenico said: “Definitely I feel my uni training within the newsroom helped me a great deal while performing in front of a large group of people.

    “It also gave me the confidence to speak to a wide range of people within the industry.

    “I’m sure there are a lot of guys out there who would love to be in my position so you could say I’m the luckiest man alive!”

    And despite his success as a model, the former student, who now lives in London, still hopes for a career in the journalism industry.

    Added Domenico: “I am still in contact with a number of my Staffs Uni friends who work in places like Ladbrokes, Sky Sports and the Racing Post.

    “Hopefully I will make the transition to journalism and join them.”

    His university tutor Mitch Pryce said: “I remember Domenico as a model pupil but not in that sense!

    “He was always a bright, enthusiastic student and a talented footballer. It’s reassuring that we may have given him a platform to find his true calling.”

    The advert can be viewed below at youtube.com

    5 comments

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    • February 3, 2011 at 9:00 am
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      I’ve been thinking of following Domenico’s example myself. Just the small problem of large beer belly, bald head, nicotine-stained teeth, wonky left eye, and bandy legs to sort out first. After that, I’m sure I’ll be a natural.

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    • February 3, 2011 at 10:59 am
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      Hey Subbo I’m obese, balding and toothless…maybe we could get together and fill out some page templates of our own? If you know what I mean…

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    • February 3, 2011 at 11:04 am
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      Well, in that case…(slicks down remaining stub of hair in centre of forehead, holds in belly, steadies wonky eye, debandies bandy legs and smiles with still nicotine-stained teeth)..hi, Henrietta. Fancy a pint of Bishop’s Finger later ?

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    • February 3, 2011 at 11:18 am
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      Subbo and Henrietta, go for it. As Michael Ball sang “Love, love changes everything,hands and faces,earth and sky…”

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    • February 3, 2011 at 2:30 pm
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      Subbo and Henrietta Hack. I can turn my hand to wedding photography if needed.

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