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Hyperlocal news site goes continental

A citizen journalists’ website has expanded into France with further plans to expand across Europe.

BlottR claims 1.4m unique users a month in the UK, growing around 20pc month-on-month, and has sites in eight cities – Birmingham, Bristol, Cardiff, Edinburgh, Leeds, Leicester, London and Manchester.

Now the site, which enables citizen journalists to upload their own stories and headlines, has launched a French ‘edition’ focusing on Paris, Lyons and Marseille.

And the company says it aims to launch in more than ten countries and 50 cities within the next six months, with Germany next on the list.

Site founder Adam Baker said: “We are pleased to announce that as part of our roll out strategy, BlottR has today launched into France with an official launch in Paris.

“This is a significant move for the business as we aim to build on our UK success and take citizen journalism into Europe.

“BlottR has changed the way news is gathered and reported by enabling anyone to capture and report their own stories, bringing journalism into the 21st century.”

The German launch is planned for 24 October, initially focused in four cities – Berlin, Frankfurt, Hamburg and Munich.

Last month the site, which claims to be ‘powered by users who are in the right place at the right time’, was nominated for a business award.

The site also operates a ‘write to earn’ scheme that allows citizen journalists to earn cash per multiple of page impressions.

Blottr have brought in Country Managers from France and Germany to lead the launches, both working from the London HQ.

The Blottr France site can be viewed at http://www.blottr.fr and from November, Blottr Germany will be accessible at http://www.blottr.de.