Northcliffe Media is claiming another success for its strategy of turning daily newspapers to weeklies after Exeter’s Express & Echo posted a 46pc sales rise.
In its first audited sale figure since converting to weekly in September, the Devon title achieved a new weekly circulation figure of 24,255.
This compares with an average daily sale of 16,586 according to the last set of ABC figures published in August.
Its cumulative weekly sale as a six-day-a-week title was in the region of 100,000.
Managing director Andrew Blair said “This change has been really well received by both readers and community leaders. Our advertising customers are also enjoying the increased value that the significant increase in circulation is delivering.
“The new weekly format enables the Express & Echo to look forward with renewed confidence in serving the needs of Exeter and we are genuinely excited by that prospect.”
“Editor Marc Astley and his team have done a great job in bringing about such a positive change that has been recognised by readers, advertisers and the community.”
Following the move, the Herald Express posted a sales increase of 49.8pc during August and September taking its average circulation from 20,372 to 30,524.
No figures for the Scunthorpe title or the Lincolnshire Echo, which has also recently converted to weekly, have so far been published.