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Circulation down 7pc for Scottish daily flagships

Circulation continued to fall over the past year for Scotland’s biggest daily and Sunday titles according to latest ABC figures.

Both of the country’s two quality dailies, The Scotsman and The Herald, posted sales decreases of more than seven per cent in the 12 months up to February 2011.

The latest figures published today showed that none of the major Scottish titles enjoyed a year-on-year circulation rise.

Best-performing title was the Sunday Herald, which relaunched in January as a news magazine. It saw a 4.68pc decline in sales year-on-year.

The Herald, Sunday Herald, The Scotsman, Scotland on Sunday, Scottish Daily Record, Sunday Mail and the Sunday Post are classed as national newspapers for the purposes of the ABC figures.

Other leading Scottish daily titles such as the Press and Journal and The Courier are measured alongside UK regional titles.

The full circulation figures, with the percentage year-on-year change in brackets, were as follows:

The Herald 52,341 (-7.05pc)
The Scotsman 42,694 (-7.72pc)
Daily Record 310,381 (-5.62pc)

Sunday Mail 372,035 (-7.34pc)
Sunday Post 318,621 (-6.76pc)
Scotland on Sunday 55,141 (-6.03pc)
Sunday Herald 40,552 (-4.68pc)


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  • March 14, 2011 at 12:03 pm

    So the Sunday Herald is Scotland’s best performer? A case of damned statistics, me thinks. It’s Scotland’s worst performer when February v February is considered. Down 21% – yes 21% – at 32,936 year on year.

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