Circulation continued to fall over the past year for Scotland’s biggest daily and Sunday titles according to latest ABC figures.
Both of the country’s two quality dailies, The Scotsman and The Herald, posted sales decreases of more than seven per cent in the 12 months up to February 2011.
The latest figures published today showed that none of the major Scottish titles enjoyed a year-on-year circulation rise.
Best-performing title was the Sunday Herald, which relaunched in January as a news magazine. It saw a 4.68pc decline in sales year-on-year.
The full circulation figures, with the percentage year-on-year change in brackets, were as follows:
The Herald 52,341 (-7.05pc)
The Scotsman 42,694 (-7.72pc)
Daily Record 310,381 (-5.62pc)
Sunday Mail 372,035 (-7.34pc)
Sunday Post 318,621 (-6.76pc)
Scotland on Sunday 55,141 (-6.03pc)
Sunday Herald 40,552 (-4.68pc)