A bank is hoping to generate news through the launch of a social media newsroom for journalists and bloggers.
HSBC says it will provide press comment and information on the bank’s position on key issues.
PR manager Bettany Taylor said: “More journalists are depending on the immediacy of online content. This is a great opportunity to get closer to the people making the news.
“We will also be inviting staff to blog on the site, giving a view into the inner workings of the bank and telling the stories that can get hidden in the modern media melee.”
The site will contain press releases and articles as well as video and images hosted on YouTube and Flickr.