How did your newspaper perform? Here is the full list of UK regional dailies, ranked in order of the percentage increase or decrease between December 2009 and December 2010.
England
Evening News, Norwich 18,923 0.5pc
Eastern Daily Press 59,389 0.4pc
Liverpool Echo 87,198 -1.5pc
Burton Mail 12,472 -2.1pc
Scarborough Evening News 11,462 -2.3pc
Express & Star 116,992 -2.8pc
East Anglian Daily Times 29,691 -2.9pc
Evening Star, Ipswich 15,408 -3.2pc
Huddersfield Daily Examiner 20,774 -3.5pc
Herald Express, Torquay 21,112 -3.7pc
Southend Echo 30,960 -3.8pc
The Daily Echo, Bournemouth 27,864 -3.9pc
Dorset Echo 17,558 -4.6pc
Wigan Evening Post 7,155 -4.6pc
Hartlepool Mail 14,853 -4.7pc
The Sentinel 51,730 -4.7pc
The Citizen 20,799 -5.0pc
Express & Echo, Exeter 17,102 -5.3pc
Southern Daily Echo 33,033 -5.3pc
Gloucestershire Echo 16,380 -5.4pc
Worcester News 14,616 -5.5pc
The Northern Echo 42,393 -5.6pc
The Argus, Brighton 25,560 -5.9pc
The Herald, Plymouth 30,323 -6.0pc
Bristol Evening Post 39,944 -6.2pc
Peterborough Evening Telegraph 15,506 -6.2pc
The Gazette, Blackpool 23,285 -6.4pc
Evening Gazette, Colchester 17,186 -6.5pc
Lincolnshire Echo 17,667 -6.7pc
Yorkshire Post 40,185 -6.8pc
The Bolton News 22,897 -7.0pc
Northampton Chronicle & Echo 16,678 -7.0pc
Scunthorpe Telegraph 16,084 -7.1pc
Shields Gazette 15,286 -7.1pc
Derby Telegraph 33,222 -7.2pc
Leicester Mercury 54,105 -7.2pc
Northamptonshire Evening Telegraph – Kettering 19,051 -7.3pc
Hull Daily Mail 44,476 -7.3pc
Evening Gazette, Teesside 40,656 -7.5pc
Sunderland Echo & Football Echo 34,170 -7.5pc
The Press, York 26,520 -7.5pc
North West Evening Mail, Barrow 14,772 -7.6pc
Lancashire Telegraph 24,479 -7.6pc
Grimsby Telegraph 26,934 -7.8pc
Birmingham Mail 48,660 -7.8pc
Shropshire Star 58,121 -7.9pc
Swindon Advertiser 18,287 -8.0pc
Sheffield Star & Green ‘Un 38,780 -8.2pc
Coventry Telegraph 35,581 -8.3pc
News and Star East, Carlisle 12,935 -8.5pc
Telegraph & Argus, Bradford 27,627 -8.6pc
Halifax Evening Courier 16,351 -9.3pc
Newcastle Evening Chronicle 54,874 -9.4pc
Western Morning News 31,971 -9.6pc
News & Sports Mail, Portsmouth 42,833 -9.6pc
Oldham Evening Chronicle 15,273 -9.8pc
Newcastle-Upon-Tyne Journal (Series) 27,185 -9.8pc
Oxford Mail 19,752 -10.3pc
Western Daily Press 29,663 -10.9pc
Nottingham Post 40,974 -11.6pc
Lancashire Evening Post 23,755 -11.9pc
News and Star West, Carlisle 4,931 -12.6pc
Yorkshire Evening Post 39,114 -12.7pc
Cambridge News 20,896 -13.2pc
Liverpool Daily Post 8,868 -13.2pc
Doncaster Star 2,485 -14.8pc
Wales
Daily Post (Wales) 31,946 -2.8pc
The Leader (Wrexham, Flintshire & Chester) 17,530 -4.6pc
South Wales Argus 23,738 -5.2pc
South Wales Evening Post 40,999 -6.1pc
South Wales Echo 33,725 -8.7pc
The Western Mail 27,495 -8.8pc
Scotland
Dundee Evening Telegraph 23,331 3.4pc
Evening Express, Aberdeen 49,253 -3.3pc
Greenock Telegraph 14,720 -3.4pc
Press & Journal, Aberdeen 72,767 -3.5pc
Dundee Courier & Advertiser 63,052 -4.3pc
Evening News, Edinburgh 41,968 -5.6pc
Paisley Daily Express 7,726 -7.1pc
Evening Times, Glasgow 54,255 -8.6pc
Channel Islands
Guernsey Press & Star 15,232 -1.0pc
Jersey Evening Post 18,878 -3.3pc
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Never thought I’d see the day the Western Daily Press, my old paper, would see circulation drop below 30,000
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Yah, right. When I was on the Oxford Mail about 10 years ago, circulation was between 27-30k. Now it’s dipped below 20k. Very sad.
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When I was dance editor of Creative Butcher magazine we outsold Extreme Caravan and Creative Artexing…combined!!!
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Does the EADT figure include the free copies you can pick up from McDonalds and elsewhere? I think we should be told.
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These figures are hardly surprising. Many of the current batch of regional newspaper editors are like rabbits in the headlights. They are clueless as to how to keep the readers they already have, let alone find new ones. Their newspapers are dull both in look and content. To lose 5% of readers is bad. To lose more than 10% should be grounds for being called in and let go. Certainly, had they been football club managers, most of them would have been been forced out by now to make way for new blood… and so would the circulation managers. How ironic then that during the past 10-15 years, good editors who have managed to hold their newspapers’ circulations or even increased them have been sacked. The MDs and accountants should be ashamed of themselves.
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