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ABC figures: How the regional dailies performed

How did your newspaper perform?   Here is the full list of UK regional dailies, ranked in order of the percentage increase or decrease between December 2009 and December 2010.


Evening News, Norwich 18,923 0.5pc

Eastern Daily Press 59,389 0.4pc

Liverpool Echo 87,198 -1.5pc

Burton Mail 12,472 -2.1pc

Scarborough Evening News 11,462 -2.3pc

Express & Star 116,992 -2.8pc

East Anglian Daily Times 29,691 -2.9pc

Evening Star, Ipswich 15,408 -3.2pc

Huddersfield Daily Examiner 20,774 -3.5pc

Herald Express, Torquay 21,112 -3.7pc

Southend Echo 30,960 -3.8pc

The Daily Echo, Bournemouth 27,864 -3.9pc

Dorset Echo 17,558 -4.6pc

Wigan Evening Post 7,155 -4.6pc

Hartlepool Mail 14,853 -4.7pc

The Sentinel 51,730 -4.7pc

The Citizen 20,799 -5.0pc

Express & Echo, Exeter 17,102 -5.3pc

Southern Daily Echo 33,033 -5.3pc

Gloucestershire Echo 16,380 -5.4pc

Worcester News 14,616 -5.5pc

The Northern Echo 42,393 -5.6pc

The Argus, Brighton 25,560 -5.9pc

The Herald, Plymouth 30,323 -6.0pc

Bristol Evening Post 39,944 -6.2pc

Peterborough Evening Telegraph 15,506 -6.2pc

The Gazette, Blackpool 23,285 -6.4pc

Evening Gazette, Colchester 17,186 -6.5pc

Lincolnshire Echo 17,667 -6.7pc

Yorkshire Post 40,185 -6.8pc

The Bolton News 22,897 -7.0pc

Northampton Chronicle & Echo 16,678 -7.0pc

Scunthorpe Telegraph 16,084 -7.1pc

Shields Gazette 15,286 -7.1pc

Derby Telegraph 33,222 -7.2pc

Leicester Mercury 54,105 -7.2pc

Northamptonshire Evening Telegraph – Kettering 19,051 -7.3pc

Hull Daily Mail 44,476 -7.3pc

Evening Gazette, Teesside 40,656 -7.5pc

Sunderland Echo & Football Echo 34,170 -7.5pc

The Press, York 26,520 -7.5pc

North West Evening Mail, Barrow 14,772 -7.6pc

Lancashire Telegraph 24,479 -7.6pc

Grimsby Telegraph 26,934 -7.8pc

Birmingham Mail 48,660 -7.8pc

Shropshire Star 58,121 -7.9pc

Swindon Advertiser 18,287 -8.0pc

Sheffield Star & Green ‘Un 38,780 -8.2pc

Coventry Telegraph 35,581 -8.3pc

News and Star East, Carlisle 12,935 -8.5pc

Telegraph & Argus, Bradford 27,627 -8.6pc

Halifax Evening Courier 16,351 -9.3pc

Newcastle Evening Chronicle 54,874 -9.4pc

Western Morning News 31,971 -9.6pc

News & Sports Mail, Portsmouth 42,833 -9.6pc

Oldham Evening Chronicle 15,273 -9.8pc

Newcastle-Upon-Tyne Journal (Series) 27,185 -9.8pc

Oxford Mail 19,752 -10.3pc

Western Daily Press 29,663 -10.9pc

Nottingham Post 40,974 -11.6pc

Lancashire Evening Post 23,755 -11.9pc

News and Star West, Carlisle 4,931 -12.6pc

Yorkshire Evening Post 39,114 -12.7pc

Cambridge News 20,896 -13.2pc

Liverpool Daily Post 8,868 -13.2pc

Doncaster Star 2,485 -14.8pc

  • The Manchester Evening News was not included in previous audit as it had temporarily withdrawn from ABC auditing at that time. Its circulation for the last six months of 2010 was 93,348, which was down from its figure of 96,719 for the first half of the year.
  • The London Evening Standard’s average circulation figures for the period were 605,102 for July, 605,115 for August, 605,014 for September, 698,528 for October, 703,177 for November and 685,791 for December.
  • Wales

    Daily Post (Wales) 31,946 -2.8pc

    The Leader (Wrexham, Flintshire & Chester) 17,530 -4.6pc

    South Wales Argus 23,738 -5.2pc

    South Wales Evening Post 40,999 -6.1pc

    South Wales Echo 33,725 -8.7pc

    The Western Mail 27,495 -8.8pc


    Dundee Evening Telegraph 23,331 3.4pc

    Evening Express, Aberdeen 49,253 -3.3pc

    Greenock Telegraph 14,720 -3.4pc

    Press & Journal, Aberdeen 72,767 -3.5pc

    Dundee Courier & Advertiser 63,052 -4.3pc

    Evening News, Edinburgh 41,968 -5.6pc

    Paisley Daily Express 7,726 -7.1pc

    Evening Times, Glasgow 54,255 -8.6pc

    Channel Islands

    Guernsey Press & Star 15,232 -1.0pc

    Jersey Evening Post 18,878 -3.3pc


    You can follow all replies to this entry through the comments feed.
    • February 23, 2011 at 1:38 pm

      Never thought I’d see the day the Western Daily Press, my old paper, would see circulation drop below 30,000

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    • February 23, 2011 at 3:06 pm

      Yah, right. When I was on the Oxford Mail about 10 years ago, circulation was between 27-30k. Now it’s dipped below 20k. Very sad.

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    • February 23, 2011 at 3:44 pm

      When I was dance editor of Creative Butcher magazine we outsold Extreme Caravan and Creative Artexing…combined!!!

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    • February 23, 2011 at 4:30 pm

      Does the EADT figure include the free copies you can pick up from McDonalds and elsewhere? I think we should be told.

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    • February 28, 2011 at 5:08 pm

      These figures are hardly surprising. Many of the current batch of regional newspaper editors are like rabbits in the headlights. They are clueless as to how to keep the readers they already have, let alone find new ones. Their newspapers are dull both in look and content. To lose 5% of readers is bad. To lose more than 10% should be grounds for being called in and let go. Certainly, had they been football club managers, most of them would have been been forced out by now to make way for new blood… and so would the circulation managers. How ironic then that during the past 10-15 years, good editors who have managed to hold their newspapers’ circulations or even increased them have been sacked. The MDs and accountants should be ashamed of themselves.

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