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Welsh daily unveils new edition structure

The North Wales Daily Post is to launch separate editions for the eastern and western areas of its patch from the start of next year.

From 6 January, the Trinity Mirror-owned title is to publish a distinct North East Wales edition – covering Denbighshire, Flintshire and Wrexham – and North West Wales edition – covering Anglesey, Gwynedd and Conwy.

The editions will run from Monday through to Saturday and will carry local news on the front page and several inside pages, while also offering further coverage of local sport.

As part of the changes, Trinity is to cease publication of a sister free weekly title, the Denbighshire Visitor, which will see its final edition distributed later this week.

The decision to editionise the title is the second phase of a series of changes to the Post following a survey conducted earlier this year.

Trinity Mirror North Wales publishing director and editor of the Daily Post Rob Irvine said: “We have an excellent track record of innovation.

“The changes we made to the Daily Post in September when we increased the amount of content and offered more features and comment have been a big hit with readers and advertisers.

“Giving people more news from their local area will certainly build on this firm platform of success and I’m convinced that the launch of these new local editions will be just as well received.”

Alongside the new edition structure, advertisers are to be given the opportunity to editionise display advertising across the North East and North West Wales regions.

The Post will also be launching a new weekly classified platform in the North East Wales edition featuring opportunities for advertising property, jobs, motors and other key categories in a special supplement every Thursday, starting in February.

Trinity Mirror North Wales said it was ending publication of the Visitor because it is now “in a position to serve the needs of readers and advertisers in Denbighshire on a daily basis through the market-leading Daily Post.”

The closure will mean the loss of a small number of part-time distribution roles, but no journalists’ jobs will be lost.