A weekly title in South London has become the latest to adopt the part-free, part paid-for commercial model following a relaunch this week.
The Croydon Advertiser will now be distributed to more than 70,000 homes in Sutton, Coulsdon, Purley and parts of Croydon, as well as continuing to be sold in Croydon and New Addington.
The Northcliffe-owned title has been revamped and given added pagination, enabling local sport coverage to be extended with a 12-page sports pullout.
Sister title the Advertiser Midweek, previously known as the Croydon Post, also hits the streets as a pick-up title, supported by free distribution to over 15,000 homes in selected areas.
Advertiser editor Andy Worden said: “We pride ourselves on producing one of the best weekly newspapers in the country. The re-launch allows us to attract and deliver news to new audiences with in-depth coverage of smaller communities within Croydon.
“Our new title is uniquely positioned, offering a mix of news and fun features. The feedback on our website www.thisiscroydontoday.co.uk demonstrates that the changes are being well-received.”
Commercial director Nicola Rogers added: “The Croydon Advertiser is a fantastic brand and has a very proud heritage of serving the London Boroughs of Croydon and Sutton.
“The re-vamped titles are poised to keep pace with the boroughs of Croydon and Sutton. Our new portfolio helps advertisers to reach relevant and broader audiences to boost response and return on investment. The launch of these high profile creative advertising platforms will help advertisers achieve stand-out in the marketplace.”