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Regional lifestyle title bucks downward sales trend

A regional lifestyle magazine is celebrating a circulation success after bucking the downward sales trend.

Sales of Archant-owned Lancashire Life grew by 6.4pc during 2009 according to the twice-yearly magazine ABCs published last week.

The Preston-based title’s newly audited figure is 25,010 compared to 23,496 in 2008.

Its ABC certificate confirmed this was achieved through 100 per cent by paid for sale – not give-aways.

Lancashire Life’s editor Roger Borrell, who is also group editor for Archant Life North, said success was down to a variety of strategic moves.

This included the amalgamation with Lake District Life, which turned the title into a more attractive platform for advertisers and readers.

“Despite difficult times, the Preston team has never taken its eye off the ball,” said Roger, a former editor of the Birmingham Evening Mail and Lancashire Evening Post.

Regional circulation boss Richard Shevlin added: “Our latest ABC-verified figures confirm the increasing dominance that our titles have in the North West.”

  • The next set of ABCs for regional newspapers will be published next week.


    Beano Bob (16/02/2010 17:08:39)
    I always make a point of reading Lancashire Life. I love the articles about black puddings, whippet-racing, women wearing next to no clothes on really cold nights out in Blackpool and, of course, tales of mass murder in dark, satanic mill towns.
    No wonder its circulation is on the rise.