A regional newspaper publisher has signed up to receive a video news service from ITN on its websites.
The move means the group’s 24 local websites will include a video news player featuring UK, world, sport, entertainment and business content.
The Premium News Network is funded by advertising sold through video search engine blinkx, with revenue shared among ITN, blinkx and the web publisher.
Andy Gough, managing director of Iliffe Digital, said: “The inclusion of up to the minute news and sports video items from ITN and the range of other material available has helped add greater depth and credibility to what is already a compelling content offering for our users.
“We have a strongly growing audience registering some really impressive dwell time statistics across our sites.
“The addition of the ITN material has certainly helped us deliver a fully rounded one-stop news, sports and information service to the citizens within the communities we serve.”
Satirical website The Daily Mash has also signed up to receive entertainment and sports content from the Premium News Network.
Editor Neil Rafferty said: “We are really pleased to be joining forces with ITN to bring our readers the actual news, thereby ensuring they cannot mistake the Daily Mash for the actual news, which would not be good for anyone.”