A regional newspaper publisher is launching a nationwide competition on Twitter to find the country’s best motoring proverb in conjunction with a sister website.
The winner will have their ‘proverb’ featured in the national campaign based around ‘Motor Sensei’ – a wise character who provides car buyers with trusted guidance and advice when searching for their next car.
Examples of his ‘words of wisdom’ include: ‘An ounce of knowledge is worth a ton of theory’ which translates to ensuring you know a car’s history before purchasing, and ‘Teachers open the door but you must enter by yourself’ – always test drive any prospective new car yourself before you buy.
Katie Wardle, head of marketing at motors.co.uk said: “The Senseisay competition is a fun way for motorists to share their top tips and advice for buying used cars while putting their creative writing skills to the test.
“Everyone has had different car buying experiences – good and bad – which can help future car buyers avoid common pitfalls and get a good deal on their next second hand car.”
For a chance to win drivers should follow ‘motorsenseisay’ on Twitter and tweet #senseisay followed by their proverb.