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Journalist to highlight company's green credentials

An award-winning environment journalist has been appointed to a new role highlighting her parent company’s efforts to become more ‘green.’

Tara Greaves, left, has been environment correspondent for the Archant-owned Eastern Daily Press and Norwich Evening News since 2004.

She has now been appointed as the company’s first sustainability correspondent, with a brief to highlight its work in this field to both staff and external customers.

Tara, who starts her new role on 19 July, will also continue to write about sustainabilty issues across Archant publications.

She said: “I’m delighted to have been appointed as the first sustainability correspondent for Archant. It was a tough decision to leave a job that I love but, after six years, I felt it was the right time for a new challenge.

“Like the environment, sustainability is a subject that I feel passionately about and even during the interview process for the new role I have learned so many things that the company is doing to be more sustainable and I think other staff will appreciate hearing about them too.

“Many people have asked me what sustainability means and I tell them it is about looking at what we do today to see if it can be done in a better way that perhaps doesn’t use as much of the planet’s resources so that we can carry on doing it in the future, hopefully at a lower financial cost.”

Greg Parton, Archant’s head of procurement and sustainability, added: “We are pleased to have Tara join the team as she has a wealth of knowledge and experience, and is clearly passionate about sustainability. It was a very tough decision as all the candidates were excellent and I’m particularly encouraged that we have so many advocates for sustainability in our business.”

Tara began her career at the Evening Star in Ipswich in 1997 as an editorial assistant and then underwent journalism training with Johnston Press before spending three years at the Haverhill Echo in Suffolk where she finished her time as news editor.

She rejoined Archant as a senior reporter for the EDP in 2002 and less than two years later created the role of environment correspondent.


Reader (24/06/2010 12:07:03)
She looks scared. Let’s hope the picture wasn’t taken after she saw the scale of the job.

NonSense (24/06/2010 13:25:43)
Is this even a real job?
Sounds like she’ll be spinning Archant PR and pretending it’s journalism.
Wondering whether the company’s editorial teams would have preferred to see money spent on a real journalist.