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Club colours prompt rebrand for Midlands daily

A Midlands daily has undergone a revamp designed to give more prominence to its city patch as well as show its support for its local football team.

The Derby Telegraph has scrapped its red and white newsagent signage and city centre vending boxes in favour of new black and white branding to bring it into line with the club colours of Derby County FC.

The move concides with a new-look masthead which gives greater prominence to the word ‘Derby’ and a general redesign incorporating slimmer headline fonts.

Monday’s first edition of the revamped paper featured a front-page story about a mother’s call to ban sunbeds following the death of her 31-year-old daughter from cancer which was the splash in yesterday’s Daily Express.

  • The old-style Telegraph front page which had its final outing last week
  • The new-look version with the word ‘Derby’ given far greater prominence
  • Editor Steve Hall said: “The most noticeable difference is a new masthead on the front page, giving greater prominence to the word “Derby”.

    “This more striking titlepiece underscores our pride in being the daily newspaper serving the greater Derby area and the 111,000 readers who engage with us each day.

    “Out on the streets, you’ll also notice a change with our corporate promotional material, newsagent signage and city centre vending boxes switching in colour from red and white to black and white to demonstrate our support of Derby County.”

    Other changes see the introduction of two pages of letters and opinion and a regular slot to celebrate fundraising for local good causes and publicise the activities of clubs and societies

    Steve promised further changes in the coming weeks, including a greater editorial focus on obituaries, weddings, anniversaries and births.

    The Telegraph is the latest in a series of Northcliffe-owned dailies to undergo redesigns in recent months, including the Western Morning News, Western Daily Press and Nottingham Post.


    Ex-DET (30/06/2010 11:34:38)
    Maybe they could “redesign” the newsroom while they’re at by adding some reporters and subs!

    stan (30/06/2010 13:32:52)
    ouch! that must have hurt a Forest fan!