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ABC online: Newspaper websites see mixed results

There was a mixed bag of results for regional newspaper companion websites with some posting huge increase in unique user numbers while others endured a drop.

GMG Regional Media saw a downturn in its overall online performance while Northcliffe Media websites are posting increases across the board, according to figures released by the Audit Bureau of Circulations today.

Overall GMG Regional Media’s sites saw a year-on-year decrease of 12.3pc in monthly unique users for the period July to December 2009.

Individual sites such as, the online arm of the Reading Post, posted a 36.3pc increase while the combined websites of MEN Media lost 25.4pc of its users.

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  • Northcliffe Media’s network of ‘thisis’ websites saw monthly unique user numbers rise overall by 34.9pc with none of the 12 individually audited sites posting a decrease in users.

    A similar success was also reported by Newsquest who saw rises across all its websites, with an increase 21.3pc for its network as a whole.

    Roger Green, MD of Newsquest Digital Media, said: “These excellent numbers show exceptional growth in users of our recruitment, property and motors sections.

    The Kent-based KM Group ‘s digital operations are being audited for the first time while the Midland News Association is posting figures for the second time.

    Year-on-year date for the MNA, publishers of the Express and Star and Shropshire Star, is unavailable but the company has seen a 11.3pc climb in unique users period-on-period.

    Elsewhere, Iliffe’s enjoyed a huge leap of 75.2pc while saw a 17.6pc fall in users.

    Stats below show average monthly unique user numbers, for the period July to December 2009, with their percentage increase or decrease compared with the same period in 2008.

    GMG Regional Media

    GMG Regional Network 1,697,183, -12.3pc 149,721, +36.3pc 910,893, -19.2pc
    MEN Media Online Network (All Manchester sites) 1,298,263, -25.4pc 36,552, -10.5pc 112,085, +36.7pc

    Iliffe News and Media

    Iliffe Digital Network 555,087, +42.3pc 240,588, +75.2pc

    Johnston Press

    Johnston Press Network 6,850,952, +11.6pc 249,610, +23.3pc 149,931, +27pc 384,132, +28.6pc 165,772, +14.6pc 233,596, +15.7pc 1,679,568, -17.6pc 203,301, +2.1pc 322,418, +31pc 291,428, +19.4pc 304,836, +6.2pc

    Kent Online (KM Group) Network

    First appearance in ABCe figures – average monthly unique users of 231,064.


    Newsquest Network 5,724,336, +21.3pc 308,476, +46.9pc 290,544, +19pc 555,722, (new website, no comparative figures) 213,119, +11.9pc 168,148, +48.1pc 178,423, +19.7pc 128,840, +64.4pc 317,169 +20.9pc 174,791, +26.2pc 285,314, +35.4pc 179,594, +36.2pc 240,089, +13.6pc

  • and were replaced by in September.
  • Northcliffe Media

    Northcliffe Media Network 3,865,648, +34.9pc 390,997, +77.9pc 303,728, +21pc 240,575, +26 165,545, +34.5pc 307,607, +29.7pc 289,634 +30.3pc 134,196, +9.8pc 379,561, +36.7pc 269,612, +38.1pc 83,194, +24.1pc 196,703, +25.5pc 311,775, +36pc

    Midland News Association

    These figures are period-on-period, not year-on-year.

    Midland News Association Network 701,294, +11.3pc 503,435, +13.6pc 222,346, +6.1pc

    Trinity Mirror

    Trinity Mirror Regional Network 5,481,576, +12.5pc 447,006, +42.6pc 194,788, -3pc 346,057, +18.3pc 368,459, +77.1pc 170,151, +4pc 241,110, -11.8pc 225,298, +30.3pc 307,215, -25pc 692,482, +26.6pc 758,276, +3.3pc


    Fence hopper (26/02/2010 16:06:14)
    These online ABCs would have more value if they weaved together extra details such as return visits etc. Anyone can create an audience – how many can keep one?