There was a mixed bag of results for regional newspaper companion websites with some posting huge increase in unique user numbers while others endured a drop.

GMG Regional Media saw a downturn in its overall online performance while Northcliffe Media websites are posting increases across the board, according to figures released by the Audit Bureau of Circulations today.

Overall GMG Regional Media’s sites saw a year-on-year decrease of 12.3pc in monthly unique users for the period July to December 2009.

Individual sites such as getreading.co.uk, the online arm of the Reading Post, posted a 36.3pc increase while the combined websites of MEN Media lost 25.4pc of its users.

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Northcliffe Media’s network of ‘thisis’ websites saw monthly unique user numbers rise overall by 34.9pc with none of the 12 individually audited sites posting a decrease in users.

A similar success was also reported by Newsquest who saw rises across all its websites, with an increase 21.3pc for its network as a whole.

Roger Green, MD of Newsquest Digital Media, said: “These excellent numbers show exceptional growth in users of our recruitment, property and motors sections.

The Kent-based KM Group ‘s digital operations are being audited for the first time while the Midland News Association is posting figures for the second time.

Year-on-year date for the MNA, publishers of the Express and Star and Shropshire Star, is unavailable but the company has seen a 11.3pc climb in unique users period-on-period.

Elsewhere, Iliffe’s Cambridge-News.co.uk enjoyed a huge leap of 75.2pc while Scotsman.com saw a 17.6pc fall in users.

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Stats below show average monthly unique user numbers, for the period July to December 2009, with their percentage increase or decrease compared with the same period in 2008.

GMG Regional Media

GMG Regional Network 1,697,183, -12.3pc

getreading.co.uk 149,721, +36.3pc
getsurrey.co.uk 910,893, -19.2pc
MEN Media Online Network (All Manchester sites) 1,298,263, -25.4pc
stockportexpress.co.uk 36,552, -10.5pc
thejobsmine.co.uk 112,085, +36.7pc

Iliffe News and Media

Iliffe Digital Network 555,087, +42.3pc

cambridge-news.co.uk 240,588, +75.2pc

Johnston Press

Johnston Press Network 6,850,952, +11.6pc

blackpoolgazette.co.uk 249,610, +23.3pc
halifaxcourier.co.uk 149,931, +27pc
lep.co.uk 384,132, +28.6pc
peterboroughtoday.co.uk 165,772, +14.6pc
portsmouth.co.uk 233,596, +15.7pc

scotsman.com 1,679,568, -17.6pc
sunderlandecho.com 203,301, +2.1pc
thestar.co.uk 322,418, +31pc
yorkshireeveningpost.co.uk 291,428, +19.4pc
yorkshirepost.co.uk 304,836, +6.2pc

Kent Online (KM Group) Network

First appearance in ABCe figures – average monthly unique users of 231,064.

Newsquest

Newsquest Network 5,724,336, +21.3pc

dailyecho.co.uk 308,476, +46.9pc
eveningtimes.co.uk 290,544, +19pc
heraldscotland.com 555,722, (new website, no comparative figures)
lancashiretelegraph.co.uk 213,119, +11.9pc
newsshopper.co.uk 168,148, +48.1pc
oxfordmail.co.uk 178,423, +19.7pc

swindonadvertiser.co.uk 128,840, +64.4pc
theargus.co.uk 317,169 +20.9pc
theboltonnews.co.uk 174,791, +26.2pc
thenorthernecho.co.uk 285,314, +35.4pc
thepress.co.uk 179,594, +36.2pc
thetelegraphandargus.co.uk 240,089, +13.6pc

sundayherald.com and theherald.co.uk were replaced by heraldscotland.com in September.

Northcliffe Media

Northcliffe Media Network 3,865,648, +34.9pc

thisisbristol.co.uk 390,997, +77.9pc
thisisderbyshire.co.uk 303,728, +21pc
thisisgloucestershire.co.uk 240,575, +26
thisisgrimsby.co.uk 165,545, +34.5pc
thisishull.co.uk 307,607, +29.7pc
thisisleicestershire.co.uk 289,634 +30.3pc

thisislincolnshire.co.uk 134,196, +9.8pc
thisisnottingham.co.uk 379,561, +36.7pc
thisisplymouth.co.uk 269,612, +38.1pc
thisisscunthorpe.co.uk 83,194, +24.1pc
thissouthwales.co.uk 196,703, +25.5pc
thisisthesentinel.co.uk 311,775, +36pc

Midland News Association

These figures are period-on-period, not year-on-year.

Midland News Association Network 701,294, +11.3pc

expressandstar.com 503,435, +13.6pc
shropshirestar.com 222,346, +6.1pc

Trinity Mirror

Trinity Mirror Regional Network 5,481,576, +12.5pc

birminghammail.net 447,006, +42.6pc
birminghampost.net 194,788, -3pc
chroniclelive.co.uk 346,057, +18.3pc
coventrytelegraph.net 368,459, +77.1pc
dailypost.co.uk 170,151, +4pc

gazettelive.co.uk 241,110, -11.8pc
journallive.co.uk 225,298, +30.3pc
liverpooldailypost.co.uk 307,215, -25pc
liverpoolecho.co.uk 692,482, +26.6pc
walesonline.co.uk 758,276, +3.3pc

Comments

Fence hopper (26/02/2010 16:06:14)
These online ABCs would have more value if they weaved together extra details such as return visits etc. Anyone can create an audience – how many can keep one?