The plight of the postal service, and particularly small post offices, has been well-documented in recent years.
Meanwhile, the local pub is also struggling during the recession as people stay in or flock to cheap drinks promotions in town centre boozers.
So perhaps an ingenious way of boosting both commodities is to combine them.
The new service allows people to pick up a parcel from their local boozer with the scheme aiming to slash the 40m missed deliveries every year in the UK.
Around 500 pubs are reported to have joined the project run by UseYourLocal.com. What’s the story where you work? Why not get something similar started, especially if you work on a rural patch which has seen a post office closed?