PA will offer voiced films covering news, sport and entertainment from both London and the rest of the UK and Ireland.
The agency’s staff in Los Angeles will also provide entertainment films from America. Evening Standard managing editor Doug Wills said: “It is brilliant that we have been able to expand our comprehensive news coverage with up-to-date video.
“As the breadth of our multimedia service broadens, the traffic continues to rise.
“We anticipate that this excellent material from the Press Association combining with quality journalism from our specialist writers will be hugely popular and bring even more readers to our website for the latest news.”
PA’s managing director Tony Watson added: “We are delighted to be working with the Evening Standard on their online video offering.
“Following the introduction of our video wire service earlier in the year, we are able to offer more in-depth video both as raw footage and for our packaged content.
“We are encouraged by take up of the service by both online and broadcast customers and look forward to further strengthening our position as the video agency for digital Britain.”
biter (23/11/2009 18:52:18)
Can’t wait for that.
Should put X-Factor in the shade.
Del Boy (24/11/2009 09:26:27)
And when they find that more people are watching the videos than reading the content, what will happen to the news and the paper itself – yet another nail in the coffin of quality journalism