AddThis SmartLayers

Standard goes 'regional' for ABCs

The London Evening Standard has decided to redefine itself a regional newspaper for the purposes of auditing its circulation figures.

It has withdrawn from the national newspaper listings which are published every month and will now be judged as any other local paper.

It still plans to provide monthly circulation figures for the foreseeable future without being in the published monthly nationals list.

Local and regional papers are audited under a different set of criteria to the nationals.

This latest move comes after the Standard was bought out by Russian business man Alexander Lebedev and installed Geordie Greig as its new editor.

In May the title also relaunched with ‘London’ added to the masthead and underwent an in-print and online makeover.

The next figures from the Audit Bureau of Circulations for local and regional newspapers are due out next month.