Three local newspaper publishers are teaming up to launch a new property website they hope will be a rival to market leader Rightmove.
The three media groups have commissioned an technology provider, Collabera, to build the site, which will be designed to give estate agents a “competitive alternative” to Rightmove.
It will include white label capability to enable other local media publishers to join it at a later date.
David Fordham, chief executive of Iliffe News and Media, said: “This is an exciting development that we genuinely believe will provide our estate agents with a truly competitive local alternative to the likes of Rightmove.”
Collabera developed the world’s largest property portal www.move.com which operates in the US.
The three publishers are not the first to venture into the already crowded online property market.