Prime Minister Gordon Brown dropped in on the Lancashire Evening Post to hold a live question and answer session with readers.

Business leaders, teachers, community champions and families of serving soldiers packed into the atrium of the Johnston Press daily at its building near Preston to quiz the PM.

Thursday’s Q&A was covered live on the web through the CoverIt Live live software while the LEP’s Westminster reporter Mark Hookham also interviewed Mr Brown in the hub of the newsroom.

Live updates from the web broadcast were also posted straight on to Twitter which in turn updated the newspaper’s Facebook page.

Mr Brown also backed the Evening Post’s campaign to keep the National Football Museum in the city at Preston North End’s ground, instead of the proposed move to Manchester.

In print, the visit was covered with a picture on the front page and three pages of interviews and analysis inside in Friday’s edition.

The LEP has already held similar forums with Tory leader David Cameron and childrens’ secretary Ed Balls.

Evening Post editor Simon Reynolds said: “We had just three days to set this up and our journalists performed heroics.

“It was a magnificent effort which shows how far we have come as multimedia organisation since our newsroom became the first converged one in the UK three years ago. I am proud to be associated with such a talented team.”

Full coverage of the Prime Minister’s visit can be read on lep.co.uk.

The Prime Minister meets readers and staff in the foyer of the LEP

Comments

El (19/10/2009 17:02:32)
Do you think if Simon Reynolds keeps saying he has a multimedia organisation often enough people might believe him?