Newspaper publisher Johnston Press has teamed up with a rival company to run its online recruitment platform.
Jobsite.co.uk, owned by Associated Northcliffe Digital, a sister company of local newspaper publisher Northcliffe Media Ltd, will power the Johnston Press ‘JobsToday’ recruitment portals across JP’s 300+ websites in England, Scotland and Ireland.
In a statement, Johnston Press said the new partnership would enable JobsToday to work closely with JP’s newspaper brands to bring jobseekers more local jobs.
Positions advertised on JobsToday can also be cross-posted on Jobsite, giving the dual exposure of Johnston Press’ locally-based readers and Jobsite’s nationwide audience.
Clients using JobsToday’s CV matching service will have relevant CVs from Jobsite’s searchable database included in this service.
Chris Babayode, digital commercial director at Johnston Press, said: “‘Partnering with Jobsite brings a great opportunity to further improve the localness of our online job boards and bring more local jobs to jobseekers.
“This partnership complements our print and online recruitment service already enjoyed by the thousands of recruiters using JobsToday.”
Jobsite chief executive Keith Potts added: “Johnston Press run some of the most respected and highest circulation regional newspapers across the UK.
“Partnering with them is a fantastic opportunity as it enables us to expand and grow our regional network.
“The areas where Johnston Press operates complement Jobsite’s existing media partnerships ensuring we have true depth and breadth across the UK.”
Another Northcliffe Old-Hand (20/07/2009 16:52:55)
Wasn’t this the whole point of Fish4? Sorry guys it’s too late – by at least 10 years.
ilovenewspapers (20/07/2009 17:46:47)
this is nothing like Fish4!! Jobsite are a market leader in the UK and are not a protective mechanism which is what Fish4 was…
Another Northcliffe Old-Hand (21/07/2009 07:30:32)
ilovenewspapers – the point is that the whole industry (including JP) had the opportunity to work together through Fish4. It didn’t succeed because of the fear of cannibalising printed classified revenue. Now JP are in a position where they are having to partner when they had the opportunity to own. Good news for AND though I agree!
ilovenewspapers (21/07/2009 09:01:33)
Oldhand -Fish4 doesn’t work for a whole host of reasons and no doubt JP are pleased they did not end up as an owner of that business! This will be great for JP as Jobsite offer real expertise and a market leading brand more than can be said for the Fish!
Emma Morgan (21/07/2009 10:42:21)
JP and other local newspapers beware the Trojan horse that is Jobsite. Why do you think they want to work with you? They want access to your audience and customers so they win more of your market and then drop you when they feel strong enough. They are out for themselves and not for your future.
Kinda like newspapers (21/07/2009 12:13:33)
Due to the transient nature of recruitment advertising, it is unlikely that Jobsite would look to drop a partner like JP. They need the constant stream of audience that JP can deliver
Spectator (21/07/2009 13:23:34)
Of course it’s a Trojan horse. The newspapers will deliver marketing, traffic and sits vac advertisers. The newspapers will continue to carry the overheads (journalists, sales staff, newsprint and production) while the lions share of the revenue will accrue to the online ‘partner’ that they have no commercial interest in or control over. Over time advertisers will realise where their response is really coming from and deal with the online business direct. Deals like this can only accelerate the demise of regional press but then unless the JP’s of this world reinvent themselves completely (and find the investment needed to do so) instead of tinkering in the margins they don’t appear to have much choice.
Steve (12/08/2009 18:17:11)
The only reason Jobsite is any sort of leader in the field is through newspaper coverage rather than technical excellence. As a result JP have handed over probably handed the crown jewels (in terms of online inventory) to one of their largest competitors.
All that’ll happen hear is DMGT will use these funds to shore up it’s own print group while Johnston take home a smaller cut and have to still economise on quality editorial output.