A daily paper in the Midlands is aiming to combat the recession blues by launching a “good news only” page.

The Burton Mail wants to help boost the morale of its readers in the wake of the economic downturn by giving them something to smile about.

Acting editor Andy Parker said: “A lot of our readers have been affected in one way or another by the economic downturn, and some have blamed media negativity for making things even worse.

“The “Good News Only” theme is intended as a gentle reminder that not all is doom and gloom. We’re aiming to remind people that there’s still plenty of good news out there and that laughter is an excellent medicine.”

The paper has invited readers to tell us their good news stories or simply just send it their favourite jokes.

Said Andy: “I’m delighted to say the response has been very good and our Good News Only page looks like becoming a fixture in the Burton Mail for the foreseeable future.”

In common with many other local and regional titles, the Staffordshire-based daily title has also launched a “Looking Locally” campaign aimed at giving vital support to business enterprises both large and small within its circulation area.

“In effect we’re doing the same as the newspaper has done for much of the last 110 years – backing Burton and South Derbyshire business to the hilt,” said Andy.

Comments

James Walton (23/03/2009 18:46:00)
At first i thort they waz talkin bout the Daily Mail – then I thought “Nah, dont be silly!”

john doe (23/03/2009 23:19:00)
Ha, ha, tee hee! They tried this at the Hull Daily Mail but to no avail. At first they devoted a full page of ‘happy news’ and then it was slashed to a column and now a pityful two or three pars. Funny isn’t it? At least I’m happy.

Janis Bradley (24/03/2009 03:02:29)
Unfortunately people thrive on bad news….I wanted to start a paper with just good news in…but soon realised it would not generate enough interest!!! Luckily our local paper has spread our good news….and it was noticed!!!!