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Evening paper slashes ad rates in jobs campaign

A daily newspaper in Scotland has cut its advertising rates for job ads in a bid to get people back to work.

The Edinburgh Evening News has slashed its rates by 70pc as part of its ‘Get Edinburgh Back to Work’ campaign.

The initiative is designed to offer city employers a cheaper way to advertise their vacancies.

Rates will start at just £59 for job vacancies with salaries under £18,000 and £79 for adverts for positions with salaries of £18,000-£25,000.

Tom Little, editor of the Evening News, said: “Edinburgh has suffered in the recession like every part of Scotland.

“But we believe our city is well placed to come out of the slump and we are delighted to be able to play our part in making this happen as quickly as possible.”

Henry Faure Walker, general manager of The Scotsman Publications Ltd, added: “The Evening News is well established as the place to advertise and look for job vacancies in Edinburgh and the Lothians, giving recruiters response rates that are second to none.

“We are delighted to be launching this new initiative which we feel will give some assistance to local businesses and help stimulate activity in the current economic climate.”

The Evening News is not the first Johnston Press-owned title to put its money where its mouth is in terms of tackling unemployment.

Earlier this year the Sunderland Echo gave away jobs ads for free as part of a campaign to get Wearside back to work.