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East Mids weekly undergoes colourful makeover

Enhanced editorial content and a bright new look are on the menu for readers of an East Midlands free weekly newspaper.

The Gainsborough Target is the latest of Northcliffe Media’s Lincolnshire titles to adopt the new look with reporter Chris Hall taking to the streets to hand out copies of the new edition.

The paper, which has adopted the design features of its sister papers in the South East Target series, says the initial response has been positive from readers and advertisers.

New features include colour-coded sections for news, sport, debate and entertainment sections with positive community news given extra prominence.

Lincolnshire Weeklies managing editor Nick Purkiss said: “The hard work of our small but dedicated team on the Target has definitely paid off to produce an excellent product which is a serious rival to the paid-for opposition.

“We now have to work with our commercial colleagues to develop and strengthen our place in the market and continue to look at ways of further improving the offering for readers and advertisers alike.

“I also believe, in these challenging times, that it is a positive sign of our commitment to invest in our products and to provide the best possible service for the communities we cover.”

  • The old Target
  • And sporting the new, brighter look
  • Comments

    RedundantHack (09/04/2009 15:15:12)
    It has ‘adopted the design features of its sister papers’ to make it easier for the subs in the new central production factory – sorry, hub – to work on a lot of different papers and not get mixed up. Plus ‘community news’ tends to now mean ‘generic copy’ – if the papers all have the same design, the pages can just be copied over wholesale.

    Also redundant (10/04/2009 11:24:41)
    Will it also adopt its sister papers’ policy of no news?
    Also do readers need ‘colour-codes?’ to tell them what they are reading?

    john doe (14/04/2009 22:54:00)
    What a shame the poor reporter had to stand on the streets offering the papers to the public. Reporters subbing their own copy and writing headlines, making videos for web content and now on the streets with their work in hand. What next – delivery copies through readers doors?