AddThis SmartLayers

Archant announces U-turn on monthly magazines

Regional publisher Archant has reversed a decision to move two of its monthly magazines to annual publication.

Plans announced last month would have seen Shropshire Life, Staffordshire County Magazine, Birmingham Life and Herefordshire Life published just once a year.

But following a consultation, the company’s magazine publishing arm Archant Life has decided that Herefordshire Life and Shropshire Life will continue to be produced on a monthly basis, along with stablemates Warwickshire Life and Worcestershire Life.

The other two titles, Staffordshire County Magazine and Birmingham Life, will move to what the company is calling a “reduced frequency” of publication although it is not spelled out whether this would be annual.

Archant Life group commercial director Tim Thurston said: “Following the consultation on the Midlands titles, I am delighted to announce that we will continue to publish Warwickshire Life, Worcestershire Life, Herefordshire Life and Shropshire Life on a monthly basis.

“It is proposed that Staffordshire County Magazine and Birmingham Life will revert to a reduced frequency of publication.

“Following consultations with staff, we have amended structures and working practices where economically possible, allowing us to create a model that is viable and will not affect the quality of the magazines.

“We have had a tremendous response and support from our marketplace and customers and we will continue to provide beautiful magazine for our readers. It is great news and allows us to build on the excellent work done to date in those counties.”