The Midland News Association has joined the list of regional newspaper publishers to audit their web hit and print circulation figures in the same report.
In February, the Audit Bureau of Circulations released its first ‘one-stop’ report for print and online stats covering the period June to December 2008.
The majority of the 64 audited websites showed an increase with some increasing unique users by over 25pc.
A sample of the companies’ monthly unique users for the six months ending June 2009 can be found below. Comparative percentages figures are for period-on-period, rather then year-on-year.
Midland News Association
Guardian Regional Media
manchestereveningnews.co.uk 1,062,693, -5.8pc
getreading.co.uk 167,250, +52.3pc
getsurrey.co.uk 88,049, +25.8pc
Iliffe News and Media
Cambridge News 219,037, +59.5pc
Scotsman.com 2,172,598, +6.6pc
Portsmouth.co.uk 218,291, +8.1pc
Thestar.co.uk 301,102, +22.4pc
dailyecho.co.uk 274,648, +30.8pc
theherald.co.uk 545,037, +11.8pc
thetelegraphandargus.co.uk 212,115, +0.4pc
thisisbristol.co.uk 336,731, +53.2pc
thisisgrimsby.co.uk 158,878, +29.1pc
thisislincolnshire.co.uk 131,589, +7.7pc
birminghammail.net 357,308, +16.9pc
liverpoolecho.co.uk 582,115, +6.5pc
walesonline.co.uk (Cardiff) 754,774, +2.8pc
Rob (28/08/2009 16:08:08)
I can’t imagine advertisers falling for this – there’s no value to any of these figures and there needs to be a decent way of accounting for web visitors.
Too many websites are manipulating headlines and stories to attract hits – not readers. People just hit and then bounce away.