The Press at York has undergone its first facelift since going compact in 2004.

The new look is more user-friendly and the company says it signals an “upmarket” shift, with typography and design creating a brighter, cleaner appearance.

The fresh colours has helped achieve a more modern look.

In embracing a 21st-century look, The Press has stayed true to its heritage and the new masthead features a fresh version of the York Minister icon it has carried for 126 years.

New front page

At the same time The Press property section has been given a makeover. Gone is the old broadsheet weekly property supplement and in its place a handier, compact format boasting full colour throughout.

Since the redesign, the newspaper says it has been flooded with congratulations from readers, advertisers and local opinion formers.

The Press has published many of the testimonials in daily slots and they have included tributes from local MPs, civic and business leaders – and Miss England, a York girl.

Editor Kevin Booth – who wrote a full-page article explaining the redesign to readers on launch day – said: “I have said for a long time that newspapers continually need to evolve if they are to remain relevant in the fast-paced, fiercely-competitive environment of a multimedia world.

“Without evolution, there is a danger the printed product will get left behind.”

Old front page