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Prince's Trust targets local press in youth campaign

The Prince’s Trust is using the “vital” role of the local press to change the public’s negative perceptions of young people.

‘Youth Week’ will be promoted through the Newspaper Society’s Featurelink service which gives clients access to advertising and PR across the local media industry.

The press campaign is accompanied by the launch of The Prince’s Trust Young Ambassadors scheme which consists of young people who have been through Prince’s Trust programmes spreading a positive message about Britain’s youth.

Youth Week starts next Saturday and will bring together youth organisations, corporate supporters, media partners, celebrity ambassadors and young people.

The campaign hopes to highlight the positive difference young people can make to society.

It will also focus on 14 to 30-year-olds’ wellbeing and encourage young people to seek support from organisations like The Trust.

Additionally, it is inviting MPs across the country to spend the day with a young person from their constituency.

Rob Cope, deputy director of marketing and communications at The Prince’s Trust, said: “Youth Week is all about highlighting the positive difference young people make in their communities.

“Local press is vital in spreading this message to let people know of the great work that young people are doing in their area”

Comments

nikita (12/11/2008 11:55:37)
I am making a positive difference to young peoples lives through my campaign ‘Lovelife.’
How many more teenagers will get stabbed? When will the voice of the young people be heard? For the past couple of months I have been working on a youth initiative project. My main vision in life is to create a youth centre for all the youth of London to go to, specifically 15-18 year olds. Nowadays, the youth of today are being publicised in a negative manner and in the eyes of a seventeen-year-old girl, this is because there is a lack of appropriate education, motivation and inspiration. Together, we can make a difference. All we need to do is believe.