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Newspapers' web platforms 'growing at double-digit rates'

The digital platforms of newspaper companies are growing at double-digit rates world-wide, both in usage and revenue production, according to the World Digital Media Trends report unveiled at the World Newspaper Congress.

The second annual report, which examines digital media advertising and usage trends and their impact on newspaper companies, showed:

  • Digital and mobile advertising revenues are projected to grow to more than $150bn by 2011, a 12-fold growth from 2002.
  • Wireless subscriptions continue to grow, from 1.1bn in 2002 to a projected 3.4bn in 2011, an expansion of more than three-fold.
  • Broadband is expected to grow from 51.38m households world-wide in 2002 to nearly 540m households in 2011, a growth of more than ten-fold.
  • The mobile customer base has grown from 945m in 2001 to 2.6bn in 2006.
  • The report includes studies from 71 research partners about digital usage and revenue patterns, and provides a map of digital “hot spots” where mobile and internet delivery are developing particularly rapidly. It also includes case studies of newspaper companies whose digital strategies are increasing revenue and audiences.

    Full details of World Digital Media Trends, including excerpts, can be found at www.wan-press.org.

    The Paris-based World Association of Newspapers, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.