The Press Association is celebrating a landmark anniversary today with a complete “identity overhaul”.

The change is designed to reflect what PA calls its switch from a domestic news agency into a multimedia content business.

All of the existing Press Association sub-brands will be unified under one identity, making it easier for customers to understand the scope of services available.

A new corporate website – pressassociation.co.uk – has been launched which incorporates improved usability, multimedia news feeds, picture galleries and demo packages aimed at highlighting the company’s various services.

Paul Potts, executive chairman of Press Association owner the PA Group, said: “By sharpening up the brand and introducing a new website we aim to increase our brand awareness amongst B2B customers and make it easier for us to showcase our services, particularly to the digital markets.

“The decision to build on the Press Association name reflects the importance of our national news agency roots and the reputation it has built up over 140 years.

“The look of the new brand reflects the transition of the company into the multimedia arena and prepares it for the next stage of its development.”