A new game plan for Wembley is being unveiled with a new-look paper and increased circulation from tomorrow.

Archant London is making a bold move to develop its business in one of the country’s biggest areas of urban regeneration.

North West London Newspapers has redesigned the weekly Wembley & Kingsbury Times and sister titles to consolidate its hold on the local market and increased distribution by 5,000 copies to 32,000, making it the widest-distributed newspaper in the area.

General manager Tony Portelli said: “Wembley has a tremendous future with significant investment placed into the new National Stadium, additional housing, schools, libraries, shopping facilities and tube stations.

“Archant has recognised the bright future that Wembley has and we have invested at the very beginning of redevelopment in improved publications with the highest readership for the area.

“The relaunched Wembley & Kingsbury Times is now well placed to serve the emerging new Wembley with a high quality publication available to every resident in the area.”

Garry Matthews, deputy managing director of Archant London, said: “The Wembley Times expansion is part of Archant’s ongoing strategy by acquisition and organic growth in the London area.

“During the past three months Archant London has launched five new titles including the Marylebone Express and Stratford Recorders, with further launches planned in 2005.”

A new design for its banner is just one of the changes, which include even more comprehensive news and sports pages in a crisp and clean style, an enlarged arts and leisure section, enhanced property and motors coverage and a host of new features.

Editor Tim Cole said: “With all the changes that are taking place in Wembley, our readers, more than ever, need a newspaper that tackles the issues that affect them head-on.

“They want a paper which is genuinely local and the new-look Wembley & Kingsbury Times will be the only paper to provide that service.”