The Romsey Advertiser is switching to a new compact format, after 111 years as a broadsheet.
The move follows extensive research and consultation with readers and advertisers, which showed an overwhelming majority were in favour of the change.
The new-shape title will hit the streets for the first time on January 19.
Editor Andrew Ross said: “We hope that readers will like the new look.
“It’s a case of evolution more than wholesale change. The new design is very much in keeping with what has gone before.
“Readers will have all the same elements that they enjoy the paper now. The main change is that the pages will be smaller but there will be more of them!”
To mark the change in format the first compact edition will include a host of reader competitions including a chance to win a year’s family membership to a David Lloyd fitness centre, £500 worth of cosmetic vouchers and six return flights to Shannon with Ryanair.
The Romsey Advertiser is the sister paper of the Hampshire Chronicle and sells more than 7,000 copies a week.
It is published every Friday and covers Romsey, North Baddesley, Stockbridge, Braishfield, Michelmersh, Timsbury, Mottisfont, King’s Somborne, Lockerley, Awbridge, Sherfield English, East & West Wellow, East & West Tytherley, East & West Dean, Landford, Plaitford, Whiteparish, Copythorne, Nomansland, Netley Marsh, Bramshaw, Rownhams, Nursling, Chilworth and Valley Park. Do you have a story about the regional press?
Ring 0116 227 3122/3121, or e-mail: