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Best publisher organised event – weekly newspapers
Winner: West Lothian Courier – Livingston F.C. Open Day
Highly commended: Morecambe Visitor – The Night Before Christmas
Certificate of merit: Oxford Times Series – In Business Exhibition

Best in-paper reader offer – daily/Sunday newspapers
Winner: Evening Herald (Plymouth) – Exclusive Collect and Claim Scheme
Highly commended: Newcastle Evening Chronicle – Millennium Wristbands
Certificate of merit: The Herald/Sunday Times (Glasgow) – M & S Wine Offer

Best in-paper reader offer– weekly newspapers
Winner: Kent & Sussex Courier – Tarzan Toy promotion

Best promotion of reader holidays – daily/Sunday newspapers
Winner: York & County Press – Holiday Club
Certificate of merit: Wolverhampton Express and Star – Star Readers

Best promotion – daily/Sunday newspapers
Winner: Lancashire Evening Post – Sports for Schools
Highly commended: York & County Press – Win a Minibus competition
Certificate of merit: Newcastle Journal – Big Apple Promotion

Best promotion – weekly newspapers
Winner: Nelson Leader Series – Computers for Schools
Highly commended: Lancaster Guardian Series – Win a Grand
Certificate of merit: Bucks Herald – Easter Bunny Competition

Best POS promotion – daily/Sunday newspapers
Winner: Evening Times (Glasgow) – Window Painting
Highly commended: Southern Daily Echo – March Madness
Certificate of merit: Sheffield Star – Drive Away Today with the Star and Evening News (Norwich) – A5 ‘A’ Board

Best POS promotion – weekly newspapers
Certificate of merit: Lynn News – Main routes into King’s Lynn

Best content/platform promotion – daily/Sunday newspapers
Winner: Liverpool Echo – Red Reads Ric
Highly commended: Belfast Telegraph – Jobfinder and Southern Daily Echo – Weekend Magazine
Certificate of merit: Western Morning News – 9 out of 10

Best content/platform promotion – weekly newspapers
Winner: Ormskirk Advertiser Series – Learning Zone
Highly commended: The Burnley Express – Weekend plus
Certificate of merit: Oxford Times Series – Anti Radio Campaign

Best newsbill – all newspapers
Winner: Evening Advertiser (Swindon) – Paddington Rail Disaster
Highly commended: Galloway News – Sheriff Runs Man out of Town
Certificate of merit: Cambridge Evening News – Whittlesford Feature

Best outdoor campaign – daily/Sunday newspapers
Winner: Yorkshire Evening Post – Bus, Bath, Train Size
Highly commended: Liverpool Echo – Get a Life
Certificate of merit: Liverpool Echo – Red Reads Ric

Best outdoor campaign – weekly newspapers
Winner: The Southport Visitor – Learning Zone

Best TV commercial – daily/Sunday newspapers
Winner: Sunday Herald (Glasgow) – No Ordinary Sunday
Highly commended: Bristol Evening Post – Wherever you live, there’s a new local area edition
Certificate of merit: Eastern Daily Press – Your world covered, explore it today

Best radio promotion – daily/Sunday newspapers
Winner: The Herald (Scotland) – Newslink
Highly commended: Sunday Sun – The Sun Shines out of our Articles
Certificate of merit: Derby Evening Telegraph – Trip of a Lifetime

Best radio promotion – weekly newspapers
Winner: Welshpool County Times – Stretching your mind, not your arms

Best multimedia campaign – daily/Sunday newspapers
Winner: The Newsletter (Belfast) – Get up to Something Different
Highly commended: Yorkshire Evening Post – Bus, Bath and Train Size
Certificate of merit: Belfast Telegraph – Jobfinder

Best multimedia campaign – weekly newspapers
Highly commended: Stirling Observer – Observe the Difference
Certificate of merit: Welland Valley Newspapers Ltd – Promotions Pack

Best millennium initiative – daily/Sunday newspapers
Winner: Newcastle Evening Chronicle – Chronicles of the Century series
Highly commended: Eastern Daily Press – Millennium Collection
Certificate of merit: Teesside Evening Gazette – Millennium Memories

Best millennium initiative – weekly newspapers
Winner: Grantham Journal – Millennium Scrapbook

Best customer acquisition campaign – daily/Sunday newspapers
Winner: Press & Journal – Market research project
Highly commended: Eastern Daily Press – EDP Subscription Mail
Certificate of merit: Nottingham Evening Post – Coin Promotion and Yorkshire Evening Post – Stealth Marketing

Best customer acquisition campaign – weekly newspapers
Highly commended: Lancaster Guardian Series – In-house canvassing campaign

Best customer retention campaign – daily/Sunday newspapers
Winner: Teesside Evening Gazette – Gazette Direct
Highly commended: Sheffield Star – Star Readers Club
Certificate of merit: Yorkshire Evening Post – Direct Delivery Scheme

Best value added platform/product – daily/Sunday newspapers
Winner: Southern Daily Echo – Weekend Magazine and Bournemouth Daily Echo – Weekend Magazine
Highly commended: Western Mail & Echo – Rugby World Cup coverage and South Wales Echo – Rugby World Cup Souvenir Supplement
Certificate of merit: Eastern Daily Press – Early Bird Jobs

Best value added platform/product – weekly newspapers
Winner: Highbury & Islington Express – Arsenal Fully Covered
Highly commended: Pontypridd & Llantrisant Observer – St David’s Day
Certificate of merit: Nelson Leader Series – Weekendplus

Best single copy sales initiative – daily/Sunday newspapers
Winner: Dorset Echo – Santa Hat Circulation Booster
Highly commended: Scunthorpe Evening Telegraph – Free Beer from Mansfield Breweries
Certificate of merit: Aberdeen Evening Express – Harry Ramsdens Reader Offer

Best single copy sales initiative – weekly newspapers
Winner: Mansfield CHAD – Free Beer
Highly commended: Western Gazette – Royal Visit Special
Certificate of merit: Pontypridd & Llantrisant Observer – Bonny Baby Competition

Campaigning newspaper of the year – daily/Sunday newspapers
Winner: Wolverhampton Express and Star – Save our Pint
Highly commended: Swindon Evening Advertiser – Dialysis for Swindon Appeal
Certificate of merit: Evening Express (Aberdeen) – Protect our Kids Campaign

Campaigning newspaper of the year – weekly newspapers
Winner: The Hamilton Advertiser – Hammer the Dealers Campaign
Highly commended: Dumfries & Galloway Std – Fair Fuel Deal Campaign
Certificate of merit: Eastbourne Herald – Campaign for Nurses

Community newspaper of the year – daily/Sunday newspapers
Winner: Bradford Telegraph and Argus – People’s Oscars
Highly commended: Evening Herald (Plymouth) – Action 2000 Community Award
Certificate of merit: Nottingham Evening Post – Together for 2000

Community newspaper of the year – weekly newspapers
Winner: Wiltshire Gazette & Herald – Community 2000
Highly commended: The Crosby Herald – Crosby 2000 Lights Appeal
Certificate of merit: Kentish Express – Flying the Flag for Folkestone and The Garstang Courier & Longridge News – Beef it Up

Innovative newspaper of the year – daily/Sunday newspapers
Winner: Yorkshire Evening Post – Posters Alive
Highly commended: Grimsby Telegraph – Comic Relief Super Newspaper
Certificate of merit: Yorkshire Evening Post – Contravision and Newcastle Journal – Turning Wembley Black and White

Innovative newspaper of the year – weekly newspapers
Certificate of merit: Dumfries and Galloway Std – Millennium
Time Capsule Challenge

Sales promotion campaign of the year – all newspapers
Winner: Yorkshire Evening Post – Bus, Bath and Train Size