Readers of the Lichfield Mercury are noticing changes to the design of their paper – as a result of Central Independent’s move into the world of Tera.

The difference most obvious to readers will be a new typeface and a freshening of the headings and headlines.

But the developments are more behind-the-scenes, and include a text entry, editing, page design, pagination and page tracking system.

The Mercury’s sister papers the Walsall Advertiser, Sutton Coldfield Observer and the rest of the Mercury series are already well into their changes and the Tamworth Herald moves fully onto the system this week.

Editor Tim Hewitt: “The investment is part of parent Northcliffe Newspapers’ commitment to providing the very best quality weekly newspaper for its readers.

“CIN was already one of the first local newspaper groups in the country to switch to a fully digital photographic system for its staff cameramen.

“The new editorial system will enable more exciting developments ands is fully compatible with Northcliffe’s commitment to the Internet and new media.”

Tera’s archiving solution TARK will allow the CIN titles to store text, pictures and pages from the nine editions linked together automatically as their publications are produced.

David Howes, International Sales Director for Tera UK, said, “More and more newspapers are realising that a complete integrated solution offers massive benefits in speed and flexibility of production.”

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