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St David's Day relaunch for Welsh paper

A major relaunch of the Daily Post in Wales will be unveiled on St David’s Day.

The March 1 makeover will be one of the biggest changes to the newspaper in its 148-year history, rivalled only by its switch to tabloid in the early 1980s.

Alastair Machray, editor in chief North Wales, said: “This is an enormously important and challenging period for the Daily Post in Wales.

“The new Daily Post will be more modern, more stimulating, more opinionated and more fun.

“Critically, it will be of far more relevance and interest to the Welsh communities we are privileged to serve.”

As part of a wholesale redesign, the paper’s dragon logo has been given a new look, and a cleaner, brighter design base has been introduced throughout, so Saturday’s new-look issue will look completely different to Friday’s.

It will also look markedly different to the Daily Post in Liverpool, which has always previously looked identical.

The paper split into two editions last autumn – one for England and one for Wales, and they are now managed separately.

Alastair said: “We are aiming to provide our readers with far more modern and inclusive journalism.

“We knew we had to remove the material from Liverpool, Greater Merseyside and Cheshire, and replace it with Welsh material, and we carried out an extensive programme of reader research to find out what they wanted.”

Several new supplements and sections have also been introduced, including a new sports pull-out mixing Welsh sport with Premiership news on a Monday, together with a new appointments section to complement Thursday’s jobs section.

Tuesdays will see PeoplePost, an innovative pull-out written by and for readers, and Farm and Country, the Daily Post’s popular monthly supplement, will go weekly on Wednesdays.

Friday’s arts coverage has been revamped with a new 12-page entertainments guide, and Saturday’s Day6 magazine has also been improved and include a 20-page TV section and bumper homes guide.

  • The Daily Post in England, under the direction of new editor Jane Wolstenholme, is currently working on a development plan to take forward the title in Merseyside and the North West.

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