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Scottish weekly to launch commuter edition

The Glaswegian has announced it is to launch a commuter edition in a bid to reach a new audience.

The Trinity Mirror-owned newspaper, already delivered free to almost 150,000 homes each week, will publish 10,000 extra copies which will be placed at key commuter points in the inner Glasgow area.

The first commuter edition is due to hit the streets tomorrow, and it will then be distributed every Thursday between 4.30pm and 6.30pm.

The home-delivered edition will continue to be distributed on a Thursday evening and Friday morning.

The move follows the success of other commuter editions from newspapers such as the Manchester Evening News, which now gives away an ‘MEN Lite’ after 4.30pm each day.

It is hoped it will attract commuters leaving the city who would not normally receive a copy, and help boost its profile within Glasgow.

Each edition will have a different front and back page, with the rest of the content remaining the same.

Mark Hollinshead, managing director of Scottish Daily Record and Sunday Mail Ltd, publishers of The Glaswegian, said: “The new edition will significantly widen the appeal and coverage of The Glaswegian in the greater Glasgow market to both readers and advertisers alike.

“It is a market in which The Glaswegian is already the best-read local newspaper and, with this new initiative, we are now on a pathway to strengthening that market position.”

Garry Thomas, editor of The Glaswegian, added: “It’s great to be expanding the coverage of Glasgow’s favourite local paper.

“With a print time of 3pm, and on the streets by 4.30pm, we will be first with the latest front page news and sport for the Glasgow commuter.”

  • The Glaswegian launch also follows the news that Newsquest are about to launch the West End Mail, a free weekly for the West End of Glasgow, and will see the city’s free newspaper market become increasingly crowded.