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Royal visit gives Argus a sales boost

The Argus in Brighton enjoyed a sales boost after the Queen and the Duke of Edinburgh visited the city.

The royal couple was followed every step of the way by the paper as they enjoyed a day of cultural highlights and met scores of youngsters on their first visit to Brighton and Hove for more than five years.

The Argus assigned five reporters and five photographers to cover the visit, with another team in the office to pull the whole thing together.

And the resulting coverage led to an on the day sales increase of 7.3 per cent compared to the previous week and 8.2 per cent year-on-year.

Newspaper sales manager Ben Cartwright said: “The sale on the day increased by 2,466 copies.

“This was a fantastic result and the culmination of hard work from many people before, during and after the event.”

Throughout the day The Argus website was regularly updated with coverage of the royal visit.

This included three video reports, the first going up by 1pm.

The day after the visit The Argus also produced a 28-page supplement and a wrap.

Group editor Michael Beard said: “From start to finish I thought our in-paper and online coverage was of the very highest standard and something that everyone involved in it should take immense pride and satisfaction from.

“As an example, we followed the Queen every step of her visit with regular website updates from the moment she stepped off the station platform at 10am.

“The BBC’s first offering was up at 2pm. By lunchtime we had received 50 readers’ pictures.

“Feedback to all of our coverage has been incredibly positive. The Lord Lieutenant¹s office bought ten copies of The Argus because of the number of requests from the Royal Household.

“They also asked for a DVD of our videos to be sent to the Palace.”

Reporter Katya Mira followed those who followed the Queen, interviewing the children who gave flowers and those who managed to share a few words with her.

Rachel Wareing followed the Duke of Edinburgh around the Brighton Dome and a youth club on the Whitehawk estate, one of the most deprived in Brighton, and Ruth Lumley saw the Queen as she toured the Theatre Royal Brighton.

The action was videoed by reporters Andy Dickenson and Miles Godfrey, while photographers Simon Dack, Liz Finlayson, Alan Jones, Eddie Mitchell and Tony Wood also captured the action. Do you have a story about the regional press?
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