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Post & Echo score sales success after Champions League win

The Liverpool Echo and Daily Post are celebrating wins of their own after Liverpool’s Champions League victory helped them both score record sales increases.

The Echo sold more than 66,000 extra copies the day after the match, bringing its total sale for the day to more than 206,000 copies – a lift of 46 per cent compared to the previous week.

On Friday a 16-page supplement, devoted to the team’s victory parade, helped the Echo net an extra 36,000 sales compared to the previous week.

And Saturday also saw a record increase, with sales of the Trinity Mirror-owned paper up 20,000 compared to the previous year.

Echo acting editor Jon Brown said the sales success was the result of real teamwork involving the editorial, circulation, marketing, distribution and printing departments.

He said: “We focused very clearly on ensuring maximum availability of copies at the right time of the day.

“So on the Thursday, for instance, we printed a special 6.30am edition and made sure we had a highly visible presence at the city’s airport to catch returning fans.

“It was one of those stories which took on a life of its own and grew through the day until we reached the stage where 750,000 people were on the streets of Liverpool to witness the victory parade.

“The momentum was such that I took a decision at 10pm on Thursday night to put Friday’s paper up in size and had to scramble a team of journalists and paper planners to repaginate and work on a special 16-page victory parade pull-out.”

Meanwhile its sister paper the Liverpool Daily Post increased its sales by more than 100 per cent on the day after the match after doubling its print run to 50,000 copies and printing at 2am to catch fans returning home from Istanbul to John Lennon Airport.

Sales were also up 59 per cent on the Friday.

Acting editor Rob Irvine said: “This is a fantastic achievement by the editorial and sales teams.

“We hoped the figures would be strong but knew we were up against front page coverage of the match by all the national titles.

“People in Merseyside have clearly looked to the Liverpool Daily Post as one of the best places to read about Liverpool FC’s triumph.

“It’s an edition I know many of them will be keeping to treasure for years to come.”