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Anita Syvret, editor of the Gloucestershire Echo, has given a presentation on the art of self-promotion at an event organised by the Chartered Management Institute.
Entitled ‘How to Get Your Name in the Paper Without Paying for it’, Anita gave an insight into the role of a press officer and making better communications with the media.


The Newspaper Society has launched a collection of some of the best sales and promotions ideas currently being used in the regional press.
It has included all the nominated entries to its 2003 Newspaper Sales and Promotions Awards, together with a selection of additional entries, and presented them in a booklet that lists ideas in category order, and includes an explanation of each initiative and who to speak to for further details.


An appeal by a Paisley Daily Express reader to find his old friend was answered the very next day, with the missing man living just yards away from the newspaper’s New Street base.
Robert Martin was anxious to meet the pal he lost touch with 20 years ago, and was amazed he met up again with Robert White so quickly.


The Oldham Chronicle has been recognised for its work over the past 150 years, with the town council paying tribute to the “family newspaper that keeps politicians on its toes”.
Coun Jeremy Sutcliffe said: “The Oldham Chronicle and Oldham Council have grown old together. The Chronicle has been the most comprehensive history book of our town.”


The News and Star is hoping to break the record 2,733 turnout for last year’s Race for Life in Carlisle on July 4.
The newspaper-organised 5km event for women, to raise cash for Cancer Research, raised £135,000 in 2003.


Do you have a story about the regional press? Ring 0116 227 3122/3121, or
e-mail pastill@nep.co.uk