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New look for Dorset Echo

The Dorset Echo has given itself a new look, with a distinctive new masthead.

As part of a gradual “tidy up” of the paper, it has replaced its small green corner masthead with one which sweeps along the top of the entire front page.

  • The new-look Echo
  • Editor David Murdock said the old masthead – which had been used since 1978 – was “very tired looking”.

    He said: “It was definitely time for a change and so we spent time trialling new mastheads and deciding on the right one.

    “We proofed a few variations and put a couple on the press.

    “The old masthead had very much come to the end of its life.”

  • The old masthead
  • Although the masthead had last been changed in 1978, the Echo has had several makeovers throughout its 86-year history.

    When the first edition of the Echo – then known as the Dorset Daily Echo and Weymouth Dispatch – first rolled off the press on Saturday, May 28, 1921, the four-page paper had an elegant masthead in two lines.

    To see Echo editor David Murdock talking about the change, click here.

  • The Dorset Echo has a circulation of 19,059 (ABC, Mon to Fri. January to June 2006.)