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The regional press has been identified as the leading medium for money-saving ads and trust, which are the two qualities that most effectively drive response.
A Trinity Mirror-run survey explains that the regional press works so effectively because as a medium it is most trusted and is most recognised for ads that save people money. People who trust a medium are three times more likely to respond to ads it carries, and people who believe a medium carries ads that save them money are four times more likely to respond.

The Press Association has appointed Robert Freeman as its head of multimedia. Since joining the national news agency in August as deputy head of multimedia, he has played a key part in developing technology behind the company’s multimedia products.
Robert will be responsible for the commercial strategy and product development of all multimedia services and will also provide leadership on new media platforms and systems and strengthen PA’s work with technology partners on the efficient delivery of services to customers.

Kentish Times staff shrugged off the chill of winter to run around the world famous Brands Hatch motor racing circuit.
Archant London sub-editor Kate Bryson and motors advertisement manager Paul Hatfield sped off with hundreds of other runners to raise cash for Cancer Research.

Professor Richard Keeble, of the University of Lincoln, is the editor of ‘Communication Ethics Today’ which draws together papers from the first volume of Ethical Space: the International Journal of Communication Ethics, which he also edits.
In the new book, Professor John Tulloch, Head of the Lincoln School of Journalism, contributes a paper on the ethics of press intrusions into grief; Dr Simon Cross, a Media Studies lecturer, looks at anti-paedophile campaigning by the local press; and Richard Orange, a lecturer in Journalism, writes on the Hutton inquiry.

Glasgow Herald reporter Lucy Bannerman was named Young Journalist of the Year at the British Press Awards.
The 26-year-old beat competition from the Sunday Times, Independent on Sunday and News of the World to scoop a £5,000 prize with articles on the Jodie Jones murder, Uganda and First Minister of Scotland Jack McConnell’s stance on Malawi.