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New edition boosts distribution for free sheet

Archant Norfolk has boosted its editions with the creation of an 8,000-run Watton and Swaffham Times.

The free distribution paper is now a sister-paper to the main Thetford and Brandon Times, which is distributed to around 15,000 homes.

Both papers grew from the former Thetford, Brandon and Watton Times, which went into 18,000 homes in the three towns and their surrounding villages.

Weeklies group editor Terry Redhead said: “It has been really well received.

“In fact it seems certain to have its own 16-page property section within a few weeks and has already pushed up the additional new ad revenue.

“People have stopped us in the street and said they loved it and were amazed it was free.

“Most people believed it was free for the first week as a promotion. They loved the fact that it would always be free. It has been a really encouraging start for the new title.”

The change means that the Archant Norfolk weeklies have grown to nine titles: the two-edition Lowestoft Journal, Great Yarmouth Mercury, two-edition Dereham and Fakenham Times, two-edition North Norfolk News, three-edition Beccles and Bungay Journal (all paid-fors), plus the Diss Mercury, Wymondham and Attleborough Mercury, Thetford and Brandon Times and Watton and Swaffham Times, which are all free.

Most editions have change back and front pages along with a minimum of two change pages inside. In all there are 14 different front pages every week.

Do you have a story about the regional press? Ring 0116 227 3122/3121, or
e-mail pastill@nep.co.uk