Two weekly newspapers are hitting the streets for the first time this week – with a new name after objections to their choice of the word ‘Post’.
The Wakefield Guardian and Pont and Cas Guardian will serve the communities of Wakefield, Pontefract, Castleford, Normanton, Featherstone and Knottingley in West Yorkshire.
They are the first paid-for weekly titles to be launched in the region for more than 50 years.
The newspapers will aim to promote life in Wakefield, Pontefract and Castleford by providing positive news.
Editor Ben Pindar said: “While it’s unfortunate to have to change our name at such a late stage we remain very enthusiastic about the papers and are extremely pleased with the response we have received.”
The management team at the new company are pledging to plough a portion of the profits back into the communities they serve.
As the papers launched, managing director Terry Johnson added: “We are relying on the support of people across the district and we will repay their dedication through a fund led by leading members of the community.
“We’ve got a fantastic team who have already proved themselves by overcoming a variety of obstacles.
“We’ve picked a region on the cusp of great things and our papers will help support every community through these exciting developments over the coming years.
“Every bit of feedback from advertisers and readers has been positive and we aim to build on the successes so far.”