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Mail's move to reach new audience

The Hull Daily Mail is hoping to reach a new audience by giving away free copies of the newspaper to rail passengers.

It is helping passengers travelling between London and Hull on Hull Trains to keep track of the region’s news, with copies of the latest edition of the Hull Daily Mail or East Riding Mail.

Hull Trains operate four direct services each weekday between London and Hull and every passenger will now receive a copy of the Mail – allowing it to reach around 330,000 passengers a year.

Mail editor John Meehan said: “The initiative with Hull Trains will allow us to target a new market and win over some new readers.

“Many of the passengers using Hull Trains may not have time to stop and buy the Mail.

“It also allows us to target people from outside the area who might be visiting Hull and wouldn’t otherwise see a copy of the paper.

“Both organisations are committed to promoting our city and region and this arrangement will allow passengers to keep up to date with all the latest developments as they travel to and from Hull.”

Hull Trains’ commercial manager Paul Lakin said: “The arrangement will mean people travelling to and from Hull will be able to read all about the great things that are happening in the city and across the East Riding.

“Both organisations will be doing their bit to promote the city and its emerging brand to a wider audience.”

Do you have a story about the regional press? Ring 0116 227 3122/3121, or
e-mail pastill@nep.co.uk