Journalists have to regain public trust, said Philip Graf, chief executive of Trinity Mirror.

In his conference address to the Society of Editors at Cardiff, he said that a recent poll had shown that print journalists were trusted by fewer than 25 per cent of people. In Europe the percentage was double. And it was much higher for broadcasters too.

He said newspaper journalists had to win back confidence if they were also to prevent the public losing access to information that enabled them to take a full part in decision-making processes at both local and national levels.

Their lobbying against restrictive law-making could only succeed if the public had sympathy for their concerns.

It had been a big year for Trinity Mirror, he said, but it had also highlighted to him the importance of integrity in behaviour and the need for improving standards of reporting.

“It has reinforced the need for vigilance, hard work and effective lobbying if we are to retain our freedom to be an effective press”.

He wanted high-quality, comprehensive training at all levels and throughout their careers so that journalists remained relevant.

“We have the ability to take on competition but only if we embrace change and use our strengths more effectively.

“One of the most lasting impressions of the year has been the sense of passion which all good journalists have for their newspapers. It is that which makes me confident we can win through.”