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Free weekly launch for Sheffield as Star Lite hits the streets

Sheffield is to get a new free weekly newspaper – Star Lite – produced by staff at city newspaper The Star.

The title will be hand delivered to around 5,000 city centre apartments every Friday afternoon.

It will be aimed at young professionals – much like City Lite, which was launched in Leeds earlier this month by The Star’s sister paper, the Yorkshire Evening Post.

Editor Alan Powell said: “It will have much the same ethos and be delivered to private apartment blocks.

“It will be more of a feature-led paper, largely entertainment and leisure based with some news.”

Content for the new title – which is due to launch this Friday – will be repurposed from different issues of The Star that week.

It is hoped that some people will then be enticed into buying the daily paper.

Alan said: “It is all about extending our audience.

“We hope to reach a market which doesn’t currently buy the main paper.”

The 32-page Lite will also include sport and classified advertising.

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