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Examiner's Stop Press ad goes 'back to the back'

The Huddersfield Daily Examiner has responded to feedback from readers by reinstating its Stop Press section of advertisements on the back page of the paper.

Stop Press – a collection of small paid-for ads featuring anything from jumble sales to strip shows – was moved inside the paper when the it changed from a broadsheet to a compact paper in April.

But market research by the Examiner showed that readers missed the miscellany of announcements on the back page.

Editor Roy Wright said: “The move is a result of our post compact launch market research. We’ve brought it back as content issue.

“It will be a set size across the bottom of the back page and will give us a nice clean canvas to work with. It won’t affect our sports coverage.”

Further Stop Press ads which are not featured on the back page will be placed at the end of the Examiner’s sports section inside the paper when the change is made on Monday.

Announcing the move in the Examiner, Roy wrote: “The decision [to remove Stop Press from the back page] was a tough one – and the reason we took it was to get more sport onto the back page.

“That was great for football and rugby league fanatics especially.

“But the rest of you – and probably the sports nuts, too – missed that eclectic collection of small ads.

Stop Press graced the back page for decades. Any Huddersfield person can practically organise their whole life by it.

Stop Press is an institution in itself, probably the one bit of the paper that absolutely everyone, everywhere reads.

“So it’s coming home, back to the back. Where it undoubtedly belongs.”

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