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Ealing Gazette to launch Polska Gazeta

The Ealing Gazette is to launch a Polish language edition.

Polska Gazeta is due to hit the streets for the first time later this month, with the first nine pages of news written entirely in Polish and the rest of the edition reverting back to English.

The borough of Ealing has one of the largest Polish communities in London, which the Trinity Mirror title hopes to tap into.

The move also follows the successful launch of a Polish edition by sister paper the Reading Chronicle nine months ago.

Adrian Seal, editor-in-chief of West London & Bucks Newspapers, which publishes the Ealing Gazette, said: “We have identified a large Polish population in the area.

“The aim is to provide them with local news in their own language.

“At the start of the year we launched a column written by a Polish person reflecting on life around the borough, and we have had a number of leading figures from the community suggest that a Polish edition would be a good idea.”

The new edition will have seven pages of local news from the Gazette, translated into Polish by staff at The Polish Daily newspaper in London.

The weekly paper will also provide two pages of national news from Poland for each edition.

Adrian said: “Hopefully it will sell well and help our circulation, and from a commercial point of view we hope to entice advertisers who we have previously not got into the paper, which will bring in added revenue.

“There is no doubt that the Reading Chronicle has been successful with its Polish edition, and it has a much smaller Polish community than Ealing.”

Polska Gazeta will have an initial print run of 5,000, which the group hopes to sell in Polish shops and clubs. Do you have a story about the regional press?
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