The Oswestry & Border Counties Advertizer, the oldest newspaper in the privately-owned North Wales Newspapers stable, has been given a new look.
Launched 155 years ago as a railway timetable, the Tizer, as it is known by its readers, has been re-vamped with a new masthead and fonts.
Editor Su Perry and designer Roger Anthony worked closely with Peter Sands and his editorial centre design team to come up with a formula for ‘cleaning up’ the title.
Editor in chief Graham Breeze said: “We asked Peter to rid the title of cluttered artwork and an aged masthead.
“The Advertizer is very close to the hearts of the family which owns NWN. It was the very first newspaper launched by the Thomas family who still live in Oswestry.
“So the task was to produce a new look which they approved of without damaging a very popular local newspaper.”
Inserat and Helvetica founts have been binned and replaced by Swiss and Futura with a much bolder approach to front and back page leads.
Better signposting throughout the paper makes navigation easier and property, motoring and classified sections follow a similar theme.
Graham added: “The result is a much cleaner and easy-to-read product which we are sure will delight our readers.”
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