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Standard's litter blitz attracts national interest

The Boston Standard’s innovative Litter Blitz campaign has proved so successful it could soon be introduced across the whole country.

The weekly paid-for paper has been publishing closed-circuit television footage of people who have dropped litter or allowed their dogs to foul in the town centre since last summer.

Readers have been invited to ring Boston Borough Council – which supplied the footage – to name the culprits, who were then slapped with £50 fines.

The scheme has proved so successful in Boston in the last few months, the Standard has had to go several weeks without publishing pictures of wrongdoers – as there have been no more CCTV images of litter-dropping.

And now, representatives of local authorities across England and Wales have visited Boston’s Municipal Buildings to see how the scheme works.

Middlesborough, Nottingham City Council, East Cambridgeshire, Pembrokeshire and North Kesteven are among the councils who have already shown an interest.

Boston Standard editor Julia Ogden said: “We’re pleased our campaign has helped to give people a real sense of civic pride in our town.

“We hope the outstanding success in Boston can be something other places can learn from.”

The success of the campaign will also be highlighted at the forthcoming national conference of the Institute of Environmental Health, and the national Keep Britain Tidy campaigners are using the campaign as a case study to highlight the way it combats rubbish in the streets.

Boston Borough Council’s head of community services, Andy Statham, said: “Things are looking better because of the campaign – it seems to have changed people’s behaviour.”